Makaibari Partners with Small Tea Growers in Darjeeling
Quick Brief
The Makaibari tea brand has established a collaborative initiative with regional small tea growers in Darjeeling. Under the arrangement, the group intends to procure a quarter of its leaf needs from these independent producers and blend the output with its harvests.
What Happened?
The Luxmi Group's Makaibari has initiated a partnership with small tea growers in Darjeeling. The enterprise aims to acquire 25% of its total tea requirement from these small-scale producers to blend with its estate production. Participating growers will receive an equal proportion of the total profits generated from the venture.
Why It Matters
This collaboration creates a profit-sharing model between an established historic brand and independent smallholders in the region. By integrating external leaf supply, the initiative is projected to drive a 20% annual boost for the group.
Key Facts
- Makaibari partnered with small tea growers in Darjeeling.
- The group aims to source 25% of its tea requirements from small growers.
- Small growers will receive an equal proportion of the total profit.
- The Luxmi Group anticipates a 20% annual boost from the initiative.
Compiled from 1 outlet
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