Female Athletes Condemn Sydney Sweeney's Viral Novig Betting Commercial
Quick Brief
American actor Sydney Sweeney is facing widespread condemnation from female athletes, including British sprinter Amy Hunt. The backlash follows a viral commercial for sports prediction company Novig in which Sweeney appears nude and covered with sports equipment. Critics have accused the advertisement of sexualising and demeaning women's sports.
What Happened?
Actor Sydney Sweeney starred in a viral commercial for the sports prediction company Novig, which garnered over 22 million views within its first two days. In the video, Sweeney's nude body is covered by various sports equipment such as footballs and basketballs before she appears topless on a pool table, stating: 'You can’t trade this, I just look good here.' The ad prompted immediate criticism and a storm of protest from female Olympians and athletes, with British sprinter Amy Hunt leading the backlash under the sentiment of demonstrating what women in sports actually look like.
Why It Matters
The controversy highlights ongoing tensions surrounding the marketing of women's sports, with professional female athletes pushing back against hyper-sexualized depictions used by betting and prediction companies to draw attention.
Key Facts
- Actor Sydney Sweeney starred in a viral promotional advertisement for sports prediction company Novig.
- The commercial was viewed more than 22 million times in its first two days.
- The video features Sweeney nude, covered in athletic equipment, and making comments about her appearance.
- British sprinter Amy Hunt and other female Olympians sparked a social media backlash in response.
- Athletes accused the commercial of demeaning and sexualising women in sports.
Compiled from 2 outlets
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